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The audit covered everything we needed and the implementation was done properly. Traffic has been growing since and we're happy with the results.
Shopify SEO Audit
Your Shopify store is losing sales to SEO problems you can't see from the dashboard. We audit your store manually and show you exactly where customers aren't finding you and why. You get a prioritized fix plan with concrete next steps. Try the free express audit first - initial findings in 60 seconds.
- No Credit Card Required
- Free 15-Point Check
- Results in 60 Seconds
These Shopify SEO Issues Are Costing You Sales Every Day
We've audited hundreds of Shopify stores. The same revenue blockers appear every time - and most store owners have no idea they exist until we show them.
Your Store Has Hundreds of Duplicate Pages
Shopify generates multiple URLs for the same product across collections. Google gets confused, splits your rankings - and none of those pages end up on page 1. We find every duplicate and tell you exactly how to fix it.
Buyers Hit Dead Ends and Leave
Deleted products, renamed collections, and app changes leave behind broken links and 404 errors. Customers bounce, Google downgrades your store. We map every broken URL and give you a redirect plan.
Your Store Is Slow - And You Don't Know Why
Every app you install adds scripts that load on every page - even pages that don't need them. That kills load speed, hurts your Google rankings, and pushes buyers away before they see your product.
Your Products Are Invisible in Google
Collection pages with no content, missing meta tags, and thin product descriptions mean Google has nothing to rank. Buyers search for exactly what you sell - and find your competitor. We show you which pages need fixing first.
High Impressions. Low Clicks
Star ratings, prices, and stock status in search results drive clicks. If your structured data is broken or conflicting between apps, Google won't show any of it. We audit your schema and tell you what's blocking your rich snippets.
Google Indexes Pages That Bring You Nothing
Filter URLs, sort parameters, and internal search pages pile up in Google's index and waste your crawl budget. Meanwhile your real product pages get crawled less often and rank lower. We find exactly what's polluting your index and tell you what needs to be blocked.
Trusted by Growing Businesses
From ecommerce stores to SaaS products - here's what clients found after the audit.
Pricing Plans
Essential
For small Shopify stores with up to 15 core page templates.
$549
Turnaround: 5-7 business days
Get Audit
🛡 No issues found? Full refund.
What's included:
- Manual audit of core page types: homepage, collection, product, cart.
- Crawl & indexation review: robots.txt, sitemap, canonicals, duplicate URLs.
- On-page SEO check: titles, meta descriptions, H1s, product copy.
- Core Web Vitals audit: mobile and desktop.
- Product & breadcrumb schema validation.
- High / Medium / Low priority fix list.
- Delivery: PDF or Google Doc with screenshots.
Recommended
Standard
For growing Shopify stores that need a full audit, a fix roadmap, and support to act on it.
$1099
Turnaround: 7-10 business days
Get Audit
🛡 No issues found? Full refund.
What's included:
- Full manual audit across all page types and templates.
- Faceted navigation & duplicate URL audit.
- On-page SEO review across all product and collection pages.
- Content audit: thin pages, keyword gaps, cannibalization.
- Core Web Vitals, app script load, and structured data validation.
- Internal linking and crawl flow review.
- 30-day fix roadmap, dev-ready tasks + 7 days async Q&A.
- Delivery: PDF or Google Doc with annotated screenshots.
Custom
For large catalogs, Shopify Plus, multi-market stores, or headless builds.
From $2,000
Turnaround: Quoted after a quick review
🛡 No issues found? Full refund.
What's included:
- Full audit scoped to catalog size and store complexity.
- Advanced faceted navigation & crawl budget audit.
- Bulk product page audit with template-level findings.
- International SEO audit: hreflang, geo-targeting, URL structure.
- JavaScript rendering audit: filters, AJAX, infinite scroll.
- High / Medium / Low priority findings with dev-ready notes.
- Implementation roadmap + post-migration validation.
- Delivery: PDF or Google Doc with developer notes.
Shopify SEO Audits by People Who Know Stores
We've worked with Shopify stores across retail, fashion, beauty, supplements, and home goods - small shops and stores with thousands of SKUs. We know what a Shopify store looks like when it's losing organic traffic, and we know where to look first. We've seen the same problems repeat across enough stores to recognize them fast and know what actually fixes them.
Every audit is done manually. We look at your store the way a senior SEO would - catalog structure, crawl logic, app stack, page-level issues. What ends up in your report is there because it has a direct impact on your rankings or revenue, ranked by business impact with a concrete fix for each one.
What We Check in Every Shopify SEO Audit
50+ manual checks - every one of them Shopify-specific. No generic SEO templates, no automated reports.
- Duplicate product URL canonicalization
- Collection page indexing strategy
- Theme liquid canonical logic
- Metafield and meta tag configuration
- XML sitemap accuracy and coverage
- Robots.txt configuration
- Noindex on internal search and tag URLs
- Cart and checkout page indexing
- Pagination duplicate handling
- 301 redirect integrity
- Old URL cleanup after migration
- Collection hierarchy and nesting
- Tag and filter URL crawl analysis
- Faceted navigation duplicate detection
- Internal link distribution across PDPs
- Anchor text quality
- H1-H6 heading hierarchy in theme
- Product and collection title structure
- Meta title optimization
- Meta description quality
- Image alt attributes on PDPs
- Media image compression and format
- WebP format usage
- Core Web Vitals (LCP, CLS, INP)
- Render-blocking app scripts
- Unused app JavaScript
- Theme asset optimization
- Above-the-fold image handling
- Server response time (TTFB)
- Browser caching setup
- Mobile responsive theme check
- Third-party script load order
- JavaScript rendering issues
- Product schema markup validation
- Review app schema conflicts
- Breadcrumb structured data
- Duplicate content detection
- Thin collection page identification
- E-E-A-T compliance signals
- Brand authority signals
- SSL certificate validity
- Mixed content detection
- Security header presence
- 404 error handling
- Redirect chain problems
- Crawl budget efficiency
- Google Search Console coverage errors
- Multi-market hreflang review
- Content readability on PDPs
- App-generated page indexing audit
Get a Free Express Audit - See What's Blocking Your Shopify Store
We check duplicate URLs, indexing issues, sitemap coverage, and Core Web Vitals - flagged within 60 seconds
- No Credit Card Required
- Free 15-Point Check
- Results in 60 Seconds
Frequently Asked Questions
Common questions about the Shopify SEO Audit.
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What's included in the Shopify SEO Audit?
We cover crawl and indexation issues, duplicate URLs, collection page structure, meta tags, canonical handling, Core Web Vitals, schema validation, app conflicts, and internal linking. Everything is checked manually against your actual store. You get a structured PDF or Google Doc with findings ranked by business impact and a clear fix for each one.
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Do you need access to Shopify admin?
Yes, and the more access we have - the deeper the audit. We need full collaborator access to Shopify admin, Google Search Console, and Google Analytics. Search Console shows us crawl errors, coverage gaps, and what Google actually indexes. Analytics tells us which pages get traffic but don't convert.
If you also run a physical location, we can audit your local SEO setup - Google Business Profile, local schema, and geo-targeting - as a separate add-on. That's not included in the standard audit price, reach out and we'll scope it for you.
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My store uses a custom theme. Can you still audit it?
Yes. We audit custom themes directly in the liquid code - canonical logic, structured data output, meta tag handling, heading structure. Custom themes often have the worst SEO issues precisely because no one has looked at the code since it was built.
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Why does Shopify create duplicate URLs and is it a real problem?
Shopify generates a separate URL for every product-collection combination. A product in three collections gets three URLs. If the theme doesn't handle canonicals correctly, Google indexes all of them - splitting ranking signals so none of them rank well. It's one of the most common issues we find and one of the most impactful to fix.
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We have a large catalog with thousands of products. Does the audit scale?
Yes. For large stores we work at the template level - how product pages are built, where collection pages fail, how faceted navigation creates crawl problems at scale. Send us your URL before ordering and we'll tell you which plan fits.
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How long does the Shopify SEO Audit take?
The free Express Audit runs in 60 seconds. A full audit takes 5–7 business days for most stores. Large catalogs or Shopify Plus stores with multiple markets - up to 10 days. We confirm the timeline before we start.
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What if the audit doesn't find any issues?
We review your store before we start. If it looks like a full audit won't surface meaningful findings, we'll tell you before you pay. If we do the audit and come up empty - full refund, no questions.
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Can you fix the issues after the audit?
Yes. Implementation is a separate service - you can handle the fixes yourself, pass the report to your developer, or have us do it. The report is written so any competent developer can work from it directly. If you want us to implement, we quote based on the scope of what the audit found.